The Chiropractic Patient’s Point of View
A fishermen buy lures in the hopes of snagging the 'big one.' Yet, fishermen buy the lures that are appealing to them! Imagine how more effective he would be if he could consult a fish or two about the lures they prefer!
More New Patients
We were new patients. We know the fears, anxieties and wrong-headed ideas that new patients bring to your practice. Patient Media materials anticipate and neutralize these emotional barriers. By being fluent in “patientese” we help you get new patients (see below) and create a positive and lasting first impression.
As your single most important patient communication, Patient Media tools help you walk the line between what patients need to know, and what patients want to know. It’s easy to misjudge a patient’s interest. You won’t see mindless head nodding and vacant facial expressions when you use Patient Media!
Better Follow Through
When patients respect chiropractic and appreciate what you do, better follow through is the natural result. Patient Media videos and printed materials drive home the importance of kept appointments and how each visit builds on the ones before. No preaching. No begging. Just simple language that is direct, yet respectful.
Once you go to a chiropractor, you have to go for the rest of your life. It’s a cliché everyone knows. Patient communications from Patient Media zap this notion at its roots. By explaining the healing process, its relationship to symptoms and the likelihood of a relapse, patients “get” the value of post-symptomatic care.
Patient Media supplies the essential brochures and report documents that equip your patients to be effective referral ambassadors for your practice. Growing your practice from the inside-out may be slower, but it’s how big practices get that way. By being patients ourselves, we know how to make chiropractic compelling and persuasive.
We're always on the lookout for new, creative ways to bridge the gap between you and your allopathic patients. Simply put, Patient Media tools look great and work great. They have to. It's all we do!