(JAMA 1998:279;1200-1205, 1216-1217)
From across your reception room it’s a couple of prescription bottles and some pills.
“What’s a prescription bottle doing in a chiropractic office?” a patient wonders. Drawing nearer the patient sees a face on each pill. Now that he’s near enough, he reads the caption along the bottom: “Every day in the United States 290 people die from the adverse reactions to prescription drugs. Thanks for wisely choosing safe and natural chiropractic care.”
Too powerful? Maybe. But do you have the luxury of beating around the bush? Ready to take a stand? Ready to tell it like it is? Ready to depict drug therapy for the risky “alternative” it really is?
By the way, what is an adverse reaction? It’s when the dosage and everything else is correctly administered, but produces death instead. (Mistakes are an entirely different problem!)
This isn’t about being anti-medicine! This is about helping patients appreciate how safe chiropractic actually is. (Imagine if chiropractors we’re killing 290 a day!?!). By the way, this translates to about 1 person per million population, that’s about 23 per day in Australia!